Pranom Chachoen, known professionally as Chulala, is the legal backbone of STIC, bringing decades of experience in corporate law, investment consulting, and regulatory affairs. As STIC’s lead legal expert, she specializes in providing strategic legal and logistical support to new businesses entering Thailand and the wider ASEAN region.

With a career spanning executive leadership roles in top-tier consulting firms, Pranom has advised a wide range of international investors, SMEs, and startups on every aspect of establishing and operating a business in Thailand. Her expertise includes company formation, foreign ownership structuring, business licensing, immigration compliance, and government liaison across multiple ministries and agencies.

Known for her precision, integrity, and hands-on approach, Pranom helps clients navigate complex legal frameworks with clarity and confidence. She brings particular strength in drafting and negotiating bilingual commercial contracts, resolving legal disputes, and ensuring regulatory compliance at every stage of a business’s lifecycle. Her cross-sector knowledge also extends to hospitality, tourism, and SME development, making her a versatile advisor for diverse ventures.

At STIC, Pranom leads a seamless onboarding experience for international businesses by aligning legal processes with practical execution. Fluent in Thai and English, she bridges cultural and bureaucratic divides to provide proactive, reliable legal support that protects investments and empowers long-term growth.

Her strategic insight and dedication to investor success make her an essential pillar of STIC’s mission to deliver world-class business entry solutions across Southeast Asia.